The Employer Engagement Group (EEG) aims to strengthen employer input to the strategic direction of apprenticeships and work-based learning pathways, and to ensure the apprenticeship system meets the needs of industry. 

The EEG’s main responsibilities are: 

Informing and influencing 

  • Provide industry input to the strategic direction of apprenticeship policy  
  • Work with the other SAAB groups and the Centre for Work-based Learning Advisory Group to help align Scottish apprenticeships with economic growth, job opportunities and Fair Work 
  • Inform the development and continuous improvement of the SDS offer including work-based learning products, services and campaigns 
  • Support a two-way communication between SAAB, other boards and groups including Developing Young Workforce (DYW) regional groups, their representing sector and industry-led skills groups.   


  • Act as ambassadors for Scottish Apprenticeships with other businesses, young people and influencers   
  • Support the ambassadorial activities of the Apprenticeship Engagement Group (AEG) and Scotland’s Apprentice Network  
  • Provide leadership and support in promoting the benefits of apprenticeships in STEM to key audience

Employer Engagement Group Membership

The EEG is chaired by Paul Campbell, Head of Learning and Organisational Development at Scottish Water.

Paul Campbell is the Head of Organisational Learning & Development at Scottish Water and is Chair of the SAAB Employer Engagement Group.

Scottish Water is the main water and wastewater service provider for the people of Scotland. Providing 1.37 billion litres of drinking water and taking away 931 million litres of wastewater every day, they play a key role in the protection of public health and Scotland’s natural environment.

Paul has been at Scottish Water for 28 years, starting his career on a four-year technical apprenticeship programme, before progressing into operational and customer facing roles. He has been working in the field of organisational development for the last 20 years of his career and leads on this for the organisation.

Paul studied at Cardonald College Glasgow and Edinburgh University.

List of Employer Engagement Group's members

Name Role Organisation
Paul Campbell 
EEG Chair and Head of Learning and Organisational Development
Scottish Water
Barry McCulloch
Head of Policy
FSB Scotland
Charandeep Singh
Deputy Chief Executive
Scottish Chambers of Commerce 
Craig Finnie
Development Officer – Highlands and Islands
Scottish Union Learning - STUC 
George Brown
Head of Accreditation
Scottish Qualifications Authority 
Jackie Archer
Head of Human Resources
Balfour Beatty
Jim Fingland
Learning and Development Business Partner
WGM Engineering  
Joe Pacitti
Managing Director CeeD
Julia McGlashan Group HR Director Johnstons of Elgin
Lee Ann Panglea
Head of CIPD Scotland and Northern Ireland
Mairi Elder
Early Careers Manager
Scottish Power Networks
Maureen Bernard
Recruitment Services Manager
Mike White
Apprentice Manager - Early Career
Moira McDonald
Learning and Education Manager
NHS Greater Glasgow and Clyde
Paul Sheerin
Chief Executive
Scottish Engineering
Sara Rae Assistant Principal, Enterprise and Skills
West College Scotland
Scott Baker
Apprentice Development Manager
Sharon Faulkner
Head of Human Resources
Angus Council (COSLA)
Sheila Gordon
Training Academy Lead
Tony Elliott
Director of Human Resources
Robertson Group
Tracy Black
Scotland Director







  • Elaine Herd, Apprenticeship Policy Team Leader, Scottish Government

Agency leads

  • Diane Greenlees, Director of Critical Skills and Occupations, Skills Development Scotland
  • Sharon Drysdale, Assistant Director, Skills and Economic Recovery, Scottish Funding Council

Meeting Dates 2021/22


  • 24 November 2021
  • 19 January 2022
  • 2 March 2022

Employer Engagement Group's Terms of Reference

View full Terms of Reference.


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