The purpose of digital marketing is to market products or services using various digital channels to reach consumers.
Digital marketing roles involve skills like communication, creativity, innovation, IT ability and knowledge of new media. The Digital Marketing Modern Apprenticeship will equip apprentices with the ability to understand, utilise and develop the skills needed whilst working in digital marketing for business purposes. This MA Framework has been developed by SkillsCfA.
Digital Marketing at SCQF Level 6
This is aimed at people who are hoping to work in roles including Marketing or Digital Marketing.