Share this page


Iona Murray never considered herself a “techie” when she started a Modern Apprenticeship in Business and Administration with Microsoft.

But having moved into digital marketing and become an integral part of the team at the firm’s Edinburgh base, the 18-year-old is now encouraging other women to follow in her footsteps.

“I was keen on something that would give me business experience and I never really saw myself as a ‘techie’,” she said. “I first started in the Small and Medium Business space, and would go to a lot of events, demonstrating products and chatting with customers.

“I could feel myself getting more confident, speaking more professionally and knowing my stuff more.

“I was also involved in helping with influencer relationships with bodies such as the Scottish Chambers of Commerce.

“I then moved into Enterprise Marketing, Microsoft UK’s Marketing Strategy Group, which is where I am now. The biggest thing I’ve been involved in and actually lead is a charity evening - Burns Supper for 600 people which raised over £81,000 on the night.”

Having completed her Business and Administration training, Iona is now undertaking a Modern Apprenticeship in Digital Marking to support her new job role, with the former Bathgate Academy pupil also working as an advocate for apprenticeships in Scotland.

“We’ve got a big social media following in the UK and there are a lot of processes and measurements of success which are very interesting, so I’ve been learning about that and implementing it in Scotland."

“I love speaking about the opportunities that young people have other than university. We’ve got a big focus on getting more women into STEM and digital careers and there are a couple of events coming up which I’ll be involved in.”

Iona Murray

Iona has also won praise from Enterprise Marketing Customer Engagement Manager, Fiona Nolan.

“For someone so young Iona is very confident & curious, and picks things up very easily, whilst also questioning the potential for a better way of getting things done” Fiona said.

“She quickly became an integral part of the team and isn’t seen as just the apprentice – her contribution is fantastic.

Business Operations Lead Fiona Ramsay also believes Iona is a perfect example of how Modern Apprenticeships can help businesses find new talent.

She said: “Iona is a go-to person for our business managers and sales managers, and is a shining example for getting more young girls into STEM which is a key priority for Microsoft Scotland.

“When we run events, the first thing people ask is ‘Is Iona free?’”

Want to know more? Here Letitia  explains why she chose to become a Modern Apprentice.


Back to Case Studies